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Advertising And Promotion

In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising

ISBN10 : 0077512634 , ISBN13 : 9780077512637

Page Number : 880

Advertising And Promotion

Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC m

ISBN10 : 9780071314404 , ISBN13 : 0071314407

Page Number : 828