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Jobs To Be Done

Successful innovation doesn’t begin with a brainstorming session—it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The tr

ISBN10 : 0814438083 , ISBN13 : 9780814438084

Page Number : 224

The Innovator S Solution

An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations. A seminal work on disruption—for everyone c

ISBN10 : 1422196585 , ISBN13 : 9781422196588

Page Number : 320

The Content Trap

“As Bharat Anand shows in this eminently readable book, connections are now more important than content.”—Daniel H. Pink, author of Drive and To Sell Is Human Harvard Business School Professor o

ISBN10 : 0812995392 , ISBN13 : 9780812995398

Page Number : 464