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Contagious

Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some onl

ISBN10 : 1451686587 , ISBN13 : 9781451686586

Page Number : 256

Contagious

New York Times bestseller What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain pro

ISBN10 : 1451686595 , ISBN13 : 9781451686593

Page Number : 256

Contagious

Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face convers

ISBN10 : 1471111717 , ISBN13 : 9781471111716

Page Number : 256

Invisible Influence

Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in his lates

ISBN10 : 1476759731 , ISBN13 : 9781476759739

Page Number : 272