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Crossing The Chasm

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger mar

ISBN10 : 0061795860 , ISBN13 : 9780061795862

Page Number : 256

Zone To Win

Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why i

ISBN10 : 1682301702 , ISBN13 : 9781682301708

Page Number :

Escape Velocity

“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of Apple InEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Cross

ISBN10 : 006204091X , ISBN13 : 9780062040916

Page Number : 240

Inside The Tornado

Emphasizing the importance of seizing and holding marketing leadership during the "tornado" phase of market development, a strategy guide for high-tech companies and entrepreneurs analyzes the Technol

ISBN10 : 9780887308246 , ISBN13 : 0887308244

Page Number : 244

The Chasm Companion

In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside

ISBN10 : 0061844551 , ISBN13 : 9780061844553

Page Number : 352

42 Rules Of Product Marketing

Annotation A collection of product marketing wisdom and insights from 42 experts from around the world exposes readers to the experience and knowledge of a group of the world's leading product marketi

ISBN10 : 1607730812 , ISBN13 : 9781607730811

Page Number : 118

Selling Technology

Unlike most enthographic studies of salespeople, which focus on the insurance, finance, and retail sectors, Darr's book turns to the daily sales practices of an information economy."--Jacket.

ISBN10 : 9780801473197 , ISBN13 : 0801473195

Page Number : 143