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Made To Stick

BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch. Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His o

ISBN10 : 1588365964 , ISBN13 : 9781588365965

Page Number : 336

Switch

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors

ISBN10 : 9780307590169 , ISBN13 : 030759016X

Page Number : 320

Decisive

The four principles that can help us to overcome our brains' natural biases to make better, more informed decisions--in our lives, careers, families and organizations. In Decisive, Chip Heath and Dan

ISBN10 : 0307361144 , ISBN13 : 9780307361141

Page Number : 320

Presentation Zen

Best-selling author and popular speaker Garr Reynolds is back in this newly revised edition of his classic, best-selling book, Presentation Zen, in which he showed readers there is a better way to rea

ISBN10 : 0132901536 , ISBN13 : 9780132901536

Page Number : 312

Changing Minds

Think about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse’s decorating taste. Chances are you w

ISBN10 : 1633690652 , ISBN13 : 9781633690653

Page Number : 272

Contagious

Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some onl

ISBN10 : 1451686587 , ISBN13 : 9781451686586

Page Number : 256

Going Viral

We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an u

ISBN10 : 0745671292 , ISBN13 : 9780745671291

Page Number : 182

The Jelly Effect

Like throwing jelly at a wall, poor communication never sticks. Too much information and not enough relevance is a problem that pervades almost all business communication. So what's the answer? More r

ISBN10 : 9780857080745 , ISBN13 : 0857080741

Page Number : 256

The Outsiders

50 years of an iconic classic! This international bestseller and inspiration for a beloved movie is a heroic story of friendship and belonging. No one ever said life was easy. But Ponyboy is pretty su

ISBN10 : 1101642610 , ISBN13 : 9781101642610

Page Number : 208

The Myth Of The Garage

From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage ... and other minor surprises, a collection of the authors' best columns for Fast Company mag

ISBN10 : 144813594X , ISBN13 : 9781448135943

Page Number : 94