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Mapping Experiences

Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because t

ISBN10 : 1491923482 , ISBN13 : 9781491923481

Page Number : 384

User Story Mapping

User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay

ISBN10 : 1491904887 , ISBN13 : 9781491904886

Page Number : 324

Designing Web Navigation

Thoroughly rewritten for today's web environment, this bestselling book offers a fresh look at a fundamental topic of web site development: navigation design. Amid all the changes to the Web in the pa

ISBN10 : 9780596553784 , ISBN13 : 0596553781

Page Number : 416

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Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know wh

ISBN10 : 1118526805 , ISBN13 : 9781118526804

Page Number : 256

Experience Design

Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for

ISBN10 : 1118728394 , ISBN13 : 9781118728390

Page Number : 240

Modular Web Design

User experience design teams often suffer from a decentralized, blank canvas approach to creating and documenting a design solution for each new project. As teams repeatedly reinvent screen designs, i

ISBN10 : 9780132104869 , ISBN13 : 0132104865

Page Number : 360