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Marketing 3 0

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in

ISBN10 : 9780470609798 , ISBN13 : 0470609796

Page Number : 208

Marketing 4 0

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading mark

ISBN10 : 1119341140 , ISBN13 : 9781119341147

Page Number : 208

B2b Brand Management

This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophi

ISBN10 : 3540447296 , ISBN13 : 9783540447290

Page Number : 357

Kotler On Marketing

Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKET

ISBN10 : 1471109569 , ISBN13 : 9781471109560

Page Number : 272

Good Works

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have tea

ISBN10 : 1118240960 , ISBN13 : 9781118240960

Page Number : 288

Defending The Human Spirit

Expanded from the Chief Rabbi of South Africa's doctoral thesis, Defending the Human Spirit explores the Torah's legal system compared to Western law. Using real court cases to demonstrate the similar

ISBN10 : 9781583307328 , ISBN13 : 158330732X

Page Number : 485

Winning Global Markets

Two marketing experts explain why the future of marketing will be geared toward global cities in growing regions of the developing world, including growing metropolises in China, Brazil, India, the Mi

ISBN10 : 1118893816 , ISBN13 : 9781118893814

Page Number : 288