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This text applies the marketing concept. The motto, 'Marketing Creates Value' permeates this text and stresses values, ethics, entrepreneurship, assessment and global topics.

ISBN10 : 9780071109055 , ISBN13 : 0071109056

Page Number : 536

Loose Leaf Marketing

It is clear that marketing has changed significantly in the past few decades. So much so, that in 2004 and again in 2007, the American Marketing Association redefined the word “marketing” itself.

ISBN10 : 9780077342340 , ISBN13 : 0077342348

Page Number : 683

Marketing Research

InMarketing Research,the authors offer undergraduate and MBA students a compelling introduction to the field with extensive use of global, technology, service, and small business examples. Distinctive

ISBN10 : 0618660631 , ISBN13 : 9780618660636

Page Number : 638

Loose Leaf Marketing

This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. Also available in

ISBN10 : 9780077561093 , ISBN13 : 0077561090

Page Number : 648