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Why are we more likely to forgo the opportunity to sell a £100 bottle of wine rather than actually taking money out our wallet to pay for it, when ultimately the 'opportunity cost' of doing so is the

ISBN10 : 0141966157 , ISBN13 : 9780141966151

Page Number : 432


Misbehaving by Richard H. Thaler | Key Takeaways & Analysis Preview: Misbehaving: The Making of Behavioral Economics is an introduction to behavioral economics and an account of Richard H. Thaler’s

ISBN10 : 1944195645 , ISBN13 : 9781944195649

Page Number : 38


For fans of Malcolm Gladwell’s Blink and Nobel Prize winner Daniel Kahneman’s Thinking Fast and Slow, a revelatory new look at how we make decisions More than 750,000 copies sold A New York Times

ISBN10 : 1101655097 , ISBN13 : 9781101655092

Page Number : 320

The Winner S Curse

Richard Thaler challenges the received economic wisdom by revealing many of the paradoxes that abound even in the most painstakingly constructed transactions. He presents literate, challenging, and of

ISBN10 : 1451697872 , ISBN13 : 9781451697872

Page Number : 240