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Consumer Behavior

The Internet is transforming the world of consumer behaviour. This book reflects this change by providing: extensive coverage of how the Internet has widened the choices facing consumers; extensive co

ISBN10 : 9780130169723 , ISBN13 : 0130169722

Page Number : 354

Consumer Behavior

For undergraduate- and graduate-level courses in Consumer Behavior and Consumer Psychology, offered in departments of Marketing, Psychology, Consumer Studies, and MBA programs. The authors' goal in Co

ISBN10 : 9780137700417 , ISBN13 : 0137700415

Page Number : 696


4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course

ISBN10 : 1305533976 , ISBN13 : 9781305533974

Page Number : 400