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Content Rules

Explains how to use the art of storytelling and the science of journalism to form an authentic message for a company's product and a successful social networking site that can reach a wide audience.

ISBN10 : 1118232607 , ISBN13 : 9781118232606

Page Number : 320

The New Community Rules

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The Ne

ISBN10 : 1449379281 , ISBN13 : 9781449379285

Page Number : 370