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Essentials Of Marketing

ESSENTIALS OF MARKETING takes you there--helping you achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating exa

ISBN10 : 0324656203 , ISBN13 : 9780324656206

Page Number : 576

Services Marketing

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature

ISBN10 : 194465903X , ISBN13 : 9781944659035

Page Number : 800