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Brand Relevance

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius,

ISBN10 : 9780470922590 , ISBN13 : 0470922591

Page Number : 400

The Toyota Way

How to speed up business processes, improve quality, and cut costs in any industry In factories around the world, Toyota consistently makes the highest-quality cars with the fewest defects of any comp

ISBN10 : 9780071435635 , ISBN13 : 0071435638

Page Number : 350

Why We Buy

A revised edition of a best-selling work on America's consumer culture makes observations about the retail practices of other cultures, describes the latest trends in online retail, and makes recommen

ISBN10 : 1416595244 , ISBN13 : 9781416595243

Page Number : 306

American Colossus

From bestselling historian H. W. Brands, a sweeping chronicle of how a few wealthy businessmen reshaped America from a land of small farmers and small businessmen into an industrial giant.

ISBN10 : 0307386775 , ISBN13 : 9780307386779

Page Number : 686